Why Marketing Is Important For Small Businesses

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Marketing is important because it allows you to share your products and services with a niche audience strategically. It helps you tell, show, and PROVE to people how terrific your business is and how you can help them. You can also educate people on topics related to your business, including how to solve common problems and which solutions are best.





Here are five specific reasons why marketing is essential for your small business in the 2020s.

1. It tells people what you have to offer.

The primary purpose of marketing is to get the word out about your business: who you are and what products or services you offer. 

Create brand awareness, help people understand your business in-depth, and keep loyal customers happy so they tell their friends and keep coming back for more.

2. It helps you get to know your target audience.

Marketing isn’t JUST for your customers’ eyes and ears. You can also gain valuable insight into who your target audience is (those who love you already).

Get to a place where you deeply understand their desires, needs, and problems. Figure out how you can reach them where they are and connect with them in meaningful ways. According to Forbes, consumers will spend about 48% more while shopping online if they have a personalized experience.

Knowing your target audience well will help you improve all of your marketing efforts so you can avoid wasting your budget by getting in front of the wrong dang people (those who don’t care a little about you).

3. It helps your target audience get to know you.

Share your brand story with potential customers. Make it personal. Let them get to know who you are, why your business started in the first place, and what you believe. Making your business relatable will enable people to connect emotionally with your story.

People want to support businesses they believe in. So be authentic by sharing your personal, relatable story creatively. And you’ll soon build a lovely following of loyal supporters and evangelists.

4. It also helps you build trust.

Building trust with consumers, just like any relationship, takes time and effort. You need to prove that your small business is credible, ethical, moral, genuine, and socially responsible. A whopping 81% of people, after all, buy from brands they trust.

You don’t earn the “trustworthy” status on a whim. You have to be intentional when forming your marketing messages and communicating with people.

Consider implementing social responsibility practices, like ensuring your products are ethically sourced. Or adopt a noble social cause, such as giving a percentage of your revenue to charity. People will love you for it and choose to buy from you over competitors.

5. It helps you grow your business.

Building your reputation through effective marketing will naturally lead to growth and increased revenue for your business. If your offerings are as good as you describe them, you’ll build a loyal base of customers who will spread the word for you! Did you know that new customers discover 85% of small businesses through word-of-mouth marketing? It’s basically the best.

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