Ethics IN Marketing & Promotion

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What are advertising ethics?

Advertising ethics are the moral principles that govern how a business communicates with members of its target audience. Advertising has a set of defined principles that outline the type of communication that can take place between a potential buyer and a seller of goods or services. An example of ethical advertising is an ad that presents true statements in a decent manner, although the definition of decency may vary between individuals.



The purpose of advertising is to increase sales and generate more brand awareness. Good advertising can appeal to a wide audience and generate more demand for a product or service. Companies may claim that what they sell is better than what competitors sell, but ethics come into play when a business cannot back up their claims or use unacceptable methods to generate brand awareness.

ethical ads

Ethics in advertising is important, because by acting ethically with their advertising, a company is being responsible towards the needs of the customer. Ethical advertising evens the playing field for the consumer by giving them the information they need to make an informed decision on what products to buy and how these products will enhance their lives--whether they need the product or they just want that product.

Comments

  1. The_geekguy31 March 2022 at 10:30

    It is keenly required to follow good and neat ethical behaviour.

    ReplyDelete

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